In the heart of Canberra’s Attorney-General’s Department, a local café struggled to stand out. Through a fresh brand direction and thoughtful design, I helped Hearsay become Barton’s go-to destination, appealing to both public servants and coffee enthusiasts. Working closely with the Hearsay team, I introduced a contemporary brand identity and supporting materials that harmonised with their redesigned interiors. To extend their reach online, I created a user-friendly website that showcases their offerings with clarity and charm. The result is a new identity that puts Hearsay firmly on Canberra’s map, providing an enjoyable and memorable experience for everyone who walks through their doors—or visits them online.