Sisu is a consultancy firm guided by respect, belonging, adaptability, and integrity. Reflecting the concept of "Sisu"—the courage to persevere—I designed a bold visual identity that mirrors their determination and teamwork. I incorporated hand-drawn illustrations and bright colours, giving the brand an approachable, energetic look that encourages collaboration and problem-solving. Across their branding, stationery, and a website featuring engaging animations, each touchpoint reinforces Sisu's friendly, resilient spirit. With this refreshed identity, Sisu stands out from conventional consultancies, showing clients who they are at their core and inviting them to achieve goals together.