Yardstick is a Canberra-based advisory firm known for delivering insights with humility and independence. They wanted a brand and website that would break from a typical corporate aesthetic, so I created a look and feel that is confident, clean, and modern. Drawing from their focus on precision and clarity, I introduced sharp typography, a striking colour palette, and a layout that feels straightforward and professional. The website's intuitive navigation and clear presentation of services reinforce Yardstick's reputation as a reliable, forward-thinking consultancy. This new identity sets Yardstick apart in a competitive market, reflecting their values and strengthening their position as a leader in the industry.